Last Updated on June 1, 2024
This privacy policy (“Policy”) explains how Betsie River Veterinary Clinic (“Company,” “we,” or “us”) collects, uses, and discloses your personal data when you visit our website located at https://betsierivervet.com/ (the “Site”), contact our customer service team or otherwise interact with us, engage with us on social media or other mediums, connect with us by responding to contact forms, contests, and surveys, or use any services made available through our Site (collectively with the Site, the “Services”).
This Policy applies to “Personal Data,” which is information that can be used to identify you. Personal Data does not include information that has been de-identified and aggregated and that cannot reasonably be used to identify you. We may use, share, transfer, or sell de-identified or aggregated information for any lawful purpose.
By accessing or using our Services, you agree to the terms of this Policy. If you do not agree with this Policy, you may not access or use our Services.
INFORMATION COLLECTION AND USE
Categories of Personal Data We Collect
- Identifiers, such as first and last name, email address, birth date, mailing address, telephone number, website username and password, and internet protocol address, that you may provide when accessing our Services or contacting us through our Services.
- Demographic Information, that you may provide when accessing our Services or contacting us through our Services.
- Commercial Information, such as appointment and procedure type, purchases and services history, information about your pet (e.g. pet name, birth date, breed, and description), payment information, and your related interests and preferences.
- Internet or other similar network activity, including data about the device and network you use, operating system information, hardware information, network and browser information, app version, language settings, data related to your browsing activities on the Site, and information automatically collected through cookies, web beacons, and other tracking technologies, including regarding your interactions with our Site or Services.
- Textual, Photographic, and Video information, including text, photos, and videos that you may provide when contacting us through our Services.
- Geolocation data, including internet protocol address, that may be collected when you access our Services.
Personal Data is collected for the following purposes:
- To provide, maintain, personalize, and improve our Services.
- To notify you about our Services.
- To provide customer support and to communicate with you regarding technical notices, security alerts, and other support and administrative messages.
- To process requests or transactions you might make regarding our Services.
- To communicate with you about our Services, including products, events, and promotions offered by us or our partners.
- To facilitate, analyze, and improve our marketing, advertising, and targeted advertising practices.
- To monitor the usage and security of our Services.
- To detect, prevent, and address technical issues.
- To comply with legal and financial obligations or laws.
We receive Personal Data from the following sources:
- We receive Personal Data from individuals through their direct interactions with and access to our Services, including when contacting us directly through the Site.
- We receive Personal Data, such as technical data, usage data, and internet and other similar network activity, through automated technologies, such as cookies, web beacons, and other interactions with our Site.
- We receive Personal Data from our service providers, business partners, and other third parties that help us provide the Services.
We may disclose Personal Data about you to the following entities:
- We make Personal Data available to our employees, affiliates, vendors, service providers, consultants, and contractors who perform services on our behalf.
- We may disclose Personal Data to our business partners that help us provide the Services.
- We may disclose Personal Data to third parties to expand the reach and effectiveness of our own marketing campaigns.
- We may disclose Personal Data to government authorities or other third parties as required or permitted by applicable law, regulations, or legal process.
- We May disclose Personal Data to our legal, financial, insurance, and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
- We may disclose Personal Data to other third parties when we have your consent or you direct us to do so.
In addition, where consistent with applicable laws and regulations, we may disclose Personal Data in all categories above:
- To prepare, negotiate, or perform a contract with you.
- To perform a service on your behalf;
- To respond to subpoenas, court orders, or other legal processes or otherwise as required by law or the competent government or judicial authorities;
- To establish or preserve a legal claim or defense;
- As part of corporate restructuring, sale of assets, merger, or divestiture; or
- To prevent fraud or other illegal or prohibited activities, such as willful attacks on our information technology systems.
